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Laura

Digital Marketing Specialist with 5+ years in healthcare and tech industries

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Guadalajara, Jalisco, Mexico
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Competencies

Digital Marketing StrategiesAvanzado

Designed and implemented digital marketing initiatives to increase brand visibility and engagement.

Social Media ManagementAvanzado

Created content, scheduled posts, and monitored analytics across multiple social media platforms.

SEO & SEMIntermedio

Optimized website content and managed paid search campaigns to improve online presence.

Project CoordinationIntermedio

Collaborated with different teams to plan, execute, and track marketing projects effectively.

Content CreationIntermedio

Developed compelling content for various digital channels, aligning with brand messaging.

Education

Industrial engineering and administration
UNITEC
Completed 2025

Summary

Experienced in developing and executing digital marketing campaigns within healthcare and technology sectors.

Key Achievements

  • Led the development and execution of comprehensive digital marketing strategies, increasing engagement.
  • Managed multiple campaigns across social media, email marketing, and SEO, demonstrating versatility.
  • Coordinated cross-functional teams to optimize marketing efforts and streamline project workflows.

Experience

Team Lead

TATA CONSULTANCY SERVICE
2020 - 2024

Overseeing and managing the team ensuring that every member works to their fullest potential and delivers their assigned task not only about the project but covering TCS courses, competencies and certifications.

Order support/Logistics

Alorica
2018 - 2019

Managing incoming chats and customer service inquiries., Identifying customer needs to achieve satisfaction.

Customer service (Chat)

Herbalife nutrition
2016 - 2018

Collaborate with various support departments (with manager assistance) to implement customer expectations & requirements., Support the program process by providing necessary customer information to ensure the success of a program.

Bilingual Agent

NEWALLIANCE BROKER INSURANCE
2024 - Present

Assisting insured and drivers to get the benefits according to their insurance and supporting them in case of any claim or device troubleshooting (IT support).

L1 Technical support

Teleperformance
2014 - 2016

Support for basic customer issues such as solving usage problems and fulfilling service desk requests that need IT involvement.

Skills

Digital Marketing StrategiesSocial Media ManagementSEO & SEMProject CoordinationContent Creation
Published on CazVid - May 17, 2026
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