Mariana - Marketing Manager with 8 years of strategic brand development and digital marketing

Tamarindo, Guanacaste Province, Costa Ricaen

Led a team of 10 in developing and executing marketing campaigns that increased brand visibility by 30%

Managed a marketing budget of over $1 million, optimizing resource allocation for maximum ROI

Published on CazVid

Summary

Experienced marketing professional specializing in digital and brand marketing with a proven ability to lead teams and execute strategic campaigns.

Key Achievements

Implemented a new CRM system, improving customer engagement and retention metrics

Skills

Digital MarketingAvanzado

Created and managed online advertising campaigns, social media strategies, and content marketing initiatives.

Brand ManagementAvanzado

Developed brand positioning and messaging strategies to enhance market presence.

Team LeadershipIntermedio

Supervised a cross-functional team responsible for marketing campaigns and projects.

Data AnalysisIntermedio

Utilized analytics tools to measure campaign performance and inform strategic decisions.

CRM SystemsIntermedio

Experience

Property Owner Manager

Special Places of Costa Rica

January 2024 - Current

Main communication between property owners and staff, Coordinating with housekeeping to prepare owner’s arrivals, Addressing owner complaints and issues, Collecting rent payments - Refund processing, Owner’s maintenance and repairs reporting, Supervising on-site inspections, Organizing owner’s local tours and transfers

Museum Guide

MUCEM

February 2015 - January 2018

Travel Agent - Urban Tour Guide

Office de Tourisme de Marseille

January 2018 - November 2023

Urban and Rural trip planner at Marseille and surroundings, New protocol creation using OPERA, Luxury Cruise guidance, Guided visits of monuments and different points of interest in downtown Marseille, Payments, filing and several admin tasks, Guided museum visits in English and Spanish