Rachel - Operations & Marketing Director with 10+ years in healthcare and wellness

Houston, Texas, United Statesen

Directed growth, revenue, and marketing efforts at LaserAway, optimizing patient retention and campaign success.

Built long-term client relationships and improved engagement through consultative sales and brand representation at Legacy Business Development.

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Summary

Experienced director specializing in healthcare, aesthetics, and wellness industries, with expertise in marketing, operations, client relationships, and team leadership. Proven track record in growing revenue, enhancing client retention, and executing strategic campaigns that align brand messaging...

Key Achievements

Led client support initiatives at Houston Area Women’s Center, enhancing trust and connection that translate to community engagement skills.

Skills

Marketing Strategy & ExecutionAdvanced

Developed and implemented multi-channel marketing campaigns with KPIs to optimize outreach and conversion.

Client Relationship ManagementAdvanced

Built and maintained long-term customer relationships focusing on trust, education, and retention.

Performance AnalyticsIntermediate

Utilized KPI dashboards to analyze trends, monitor performance, and adjust strategies for improved outcomes.

Team Leadership & Workflow OptimizationAdvanced

Led and trained teams, optimized workflows, and managed operational systems for efficiency and quality.

Experience

Location Director — Operations, Marketing &amp; Sales

LaserAway

March 2022 - November 2025

Directed growth, revenue, and lifecycle marketing execution in a high-volume aesthetics clinic, overseeing lead intake, consultations, conversion optimization, retention strategy, and campaign implementation., Partnered with corporate marketing to activate promotions, influencer initiatives, and...

Senior Account Manager

Legacy Business Development

2021 - 2022

Managed a sales territory and built long-term customer relationships through consultative communication and brand representation., Provided customer education, onboarding guidance, and retention-focused service delivery., Served as trusted point-of-contact between customers, support teams, and...

Domestic Violence Counselor / Client Advocate (Non-Profit)

Houston Area Women’s Center

2020 - 2021

Delivered high-empathy, relationship-focused client support, case management, and documentation., Led individual and group communications supporting empowerment, trust, and connection — skills directly transferable to brand voice, messaging tone, and community engagement.