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Marketing Manager
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Competencies
Performed statistical analysis and interpreted data to inform business decisions.
Utilized SQL to extract and manage data from relational databases.
Created dashboards using tools like Power BI to visualize sales and marketing KPIs.
Used Excel for data cleaning, analysis, and report generation.
Education
Summary
Experienced data analyst specializing in transforming complex datasets into strategic insights across retail and marketing sectors.
Key Achievements
- Conducted data analysis to support marketing campaigns, improving targeting strategies
- Developed and maintained dashboards for sales performance tracking
- Collaborated with cross-functional teams to automate data reporting processes
Experience
Marketing Manager
Led the full brand development process from naming and logo creation to content production, social media management, menu design, and marketing campaigns., Successfully positioned the countryside restaurant and bar in the local market while maintaining sales of healthy products from Merkalight.
Marketing Coordinator
Developed marketing strategies for a health-focused supermarket with over 500 product references., Designed and implemented advertising campaigns, social media strategies, and commercial initiatives that increased brand visibility and customer engagement.
Bilingual Customer Service Representative
Provided bilingual customer service in English and Spanish, resolving technical and commercial issues effectively.
General Manager
Oversaw overall company operations, ensuring harmony and efficiency in logistics and accounting., Achieved monthly revenue growth and expanded national logistics operations.
National Director of Information Systems
Directed departmental and national logistics for School Feeding Program (PAE) reporting., Coordinated national reporting for Family Welfare programs., Designed and managed a national internal information system for the ReSA Program of the Department for Social Prosperity, managing data for over 40,000 beneficiaries across eight departments.
Systems Technician
Worked in the Information Systems Department, responsible for georeferencing health data throughout the department of Risaralda.