This profile is written in Spanish
Perfil profesional
Founder and director of commercial transformation initiatives.. Led the design and implementation of growth systems integrating marketing, sales, CRM, and automation for FMCG, pharma, hospitals, and e-commerce companies.. Implemented Go High Level as a central CRM, automated WhatsApp, email, and SMS workflows, integrated conversational AI, and designed executive dashboards for C-level decision-making.
Defined and led regional marketing strategies focused on ROI and KPI performance.. Supervised brand positioning, multichannel campaigns, product launches, pricing, forecasting, and cross-functional coordination across 14 countries.