This is my profileContact via CazVidJuliana
Customer Experience Specialist at Consultora Freelance
Contact
Competencies
Expertise in designing and implementing CX strategies that enhance customer satisfaction and loyalty.
Proficient in developing digital content, social media strategies, and brand positioning for diverse audiences.
Skilled in leading projects, coordinating teams, and managing timelines to deliver impactful results.
Capable of establishing KPIs, analyzing data, and translating insights into actionable improvements.
Effective communicator and collaborator, fostering team synergy and stakeholder engagement.
Education
Languages
Summary
Juliana is a dedicated CX and marketing professional with extensive experience in designing customer-centric strategies, digital branding, and project management across Latin America. Proven ability to enhance customer journeys and drive results through innovative solutions.
Key Achievements
- Designed branding, CX, and communication strategies for startups, enhancing customer engagement.
- Constructed customer journey maps and service blueprints to optimize touchpoints and improve service delivery.
- Led digital content management and social media planning, increasing brand visibility for clients.
- Implemented KPI measurement frameworks, enabling data-driven decision-making in CX initiatives.
- Supported internationalization projects with tailored marketing and CX strategies in Latin America.
Experience
Consultora Freelance
Diseño de estrategias de branding, CX y comunicaciones para emprendimientos.. Construcción de customer journey maps y service blueprints.. Gestión de contenidos digitales y calendarización para RRSS y blog.
Coordinadora CX y Apropiación Digital
Campañas de apropiación digital alineadas al funnel y touchpoints de clientes B2B.. Construcción de customer journeys para optimizar comunicación bidireccional.. Implementación de medición de KPIs (NPS, CSAT, CES) para identificar mejoras.
Project Lead Support
Soporte a programas de internacionalización e interculturalidad (Guatemala y México).. Plan de marketing digital y CX para presencia de marca acorde al estadio TOFU.. Gestión de contenidos, RRSS, blog y web corporativa.
Analista de Clientes, Comunicaciones y Gestión de Servicio CX
Monitoreo de servicio B2B y análisis de consumidor dentro de la estrategia CX.. Seguimiento a KPIs de comunicación y servicio; planes de mejora y contenidos corporativos.
Coordinadora de Servicio al Cliente CX
Gestión del ciclo completo de servicio y análisis de PQR bajo SGC.. Campañas de endomarketing y cultura de servicio; apoyo a eventos corporativos.