K - Marketing and Sales Manager with strategic expertise in digital marketing

Designed and executed digital campaigns, managed audience segmentation, and ROI optimization.

Developed sales strategies, supervised sales cycles, and made projections based on market data.

Supervised and maintained CRM systems for efficient data management and customer insights.

Implemented marketing strategies on social media, created content, and managed audience interaction.

Supervised and coordinated multidisciplinary teams to meet organizational objectives.

Develop and implement sales strategies, supervision of sales cycle, analysis of results for continuous optimization., Coordination of customer service, resolution of problems and proactive response to their needs., Design and execution of telemarketing campaigns aimed at generating leads and increasing the customer base., Administration of digital campaigns using Meta Business Suite, including audience segmentation and metrics analysis to ROI optimization for Facebook and Instagram., Supervision and maintenance of CRM for efficient management of database updating and information analysis., Develop a content calendar, aligned with publications on digital channels., Create and analyze promotional strategies, offers and discounts to boost sales and attract new customers., Budget management and control, ensuring efficient allocation of resources., Making monthly sales projections based on analysis of trends and market data., Coordination of multidisciplinary teams to achieve common objectives.

Supervision and development of sales and telemarketing teams, ensuring the effective implementation of business strategies., Design and execution of promotions, offers and special campaigns to boost sales and obtain new clients., Coordination and execution of network marketing strategies and publishing, interaction management and performance analysis., Administration of digital campaigns through Meta Business Suite, audience segmentation and campaign optimization., Creation of content for digital channels, supervise and coordinate promotional material., Coordination of trade fairs, management and logistical aspects, supplier selection, budget management., Quality assurance of the company's visual identity.

Implementation of marketing strategies on social networks Facebook and Twitter, planning and publishing content, interaction with the audience and analysis of performance metrics., Writing and creating copies for various platforms such as websites and social networks., Database management of photographs, simple and short videos for use in digital materials for social media., Preparation of articles related to the activities of the Ministry, for its publication in newspapers, websites or other media., Support other departments to meet information sharing objectives and goals.

Development of quote-based analysis of the requirements and product specifications, to facilitate the decision process of the client and effective closing of sales., Provision of exceptional customer service, addressing queries, resolving problems and managing complaints efficiently and professionally., Development of sales projections, based on data analysis historical and consumer behavior patterns., Supervision and maintenance of the store's visual design, including the disposition of products and the implementation of attractive display strategies.