Maria - Analista de Business Intelligence con 5 años de experiencia en marketing y ventas

Creación y gestión de dashboards y reportes visuales para análisis de datos.

Interpretación de indicadores de ventas, distribución y visibilidad para mejorar la toma de decisiones.

Consulta y manipulación de bases de datos para extraer información relevante para informes y análisis.

Definición y monitorización de métricas para evaluar el desempeño de campañas y procesos.

Entrenamiento a equipos internos y clientes en el uso de plataformas y herramientas de BI.

Administered and managed various data sources, consolidating B2B sales information in Power BI for dashboard creation., Provided support to the Trade Marketing team for requirements related to the proper functioning of the CAPITAL CONNECTIVE application., Led meetings with clients to define visualizations, metrics, and KPIs for weekly, monthly, and ad-hoc (photographic) reports., Provided visibility to the Trade Marketing team regarding the field team by generating reports from the app.

Interpretation of external and internal client needs., Configuration of the Trade Marketing process for use within the specified software platform., Analysis of sales, distribution, and visibility indicators., Coordination between BI and IT areas and operations., Creation of metrics and business cases in collaboration with the field team to improve decision-making., Training of external and internal clients (office and field team) on the use of the platforms.

Established meetings with the client to review suggested KPIs and the metrics to be tracked., Analysed and monitored KPIs in weekly meetings with the sales team., Responsible for automating reports in Excel and Power BI to support team decision-making., Generated campaign closing reports in PowerPoint and Excel, identifying KPI trends based on their historical performance., In charge of training the office team on the correct use of Google Forms and transferring data to templates for database feeding., Provided occasional support in the modern trade channel for the generation of databases (B2B) for Nestlé and other brands that requested it.

Prepared quotes for travel, car rentals, budgets, travel expenses, and petty cash for work in Lima and the Provinces., Responsible for updating data for the activation of insurance for high-risk work (SCTR - Complementary Work Risk Insurance)., Controlled the inventory of work equipment and safety supplies for workers and made purchases for replenishment.