Melina - Marketing & Digital Strategy Specialist with 8+ years in Aviation and Design

Designed and implemented digital marketing campaigns across various sectors including aviation and tourism.

Created, planned, and optimized content for social media platforms to increase brand reach and engagement.

Conducted interior design projects, managing supplier relations, logistics, and execution for residential and commercial clients.

Produced visual content for marketing, including posts, reels, and branding materials aligned with corporate identity.

Managed sales channels and customer advice in interior decoration and paints, supporting business growth.

In charge of carrying out basic design projects (closets, kitchens, bathroom furniture) and interiors, emphasizing in the decoration and illumination of the areas, as well as the execution of these for our clients., Responsible for making contacts with suppliers, verifying the timing of orders, product deliveries for the delivery or execution of the project.

Elaboration of designs of melamine kitchen furniture, desks, closets, and all furniture requested by the customer (specific furniture), structure designs for them if necessary and everything requested by the design department in coordination with sales., Responsible for providing technical and administrative support to the production manager with cutting schemes both in 2d and 3d, to send them to production.

Supervise the realization of cutting schemes, material utilization, calculation of edges and hardware for the factory of all office furniture projects., In charge of supervising the designs of kitchen furniture, desks, closets and others that were requested by customers to our design department, for the improvement or approval of production., Responsible for supervising the factory in the different processes such as cutting, edging, assembly and subsequent installation of the different furniture or lines that the company has in the company., Responsible for the logistics of project delivery.

In charge of providing advice on interior decoration, including flexible or rigid coatings, designs to order, floor coverings and everything necessary for a comprehensive decoration required by the customer and home accessories., Responsible for sales management and general advice on the full range of CORAL paints and all other brands we have, both in its use and in the amount that our client needs., Supervisor of the Km 11 and Remanso branches., In charge of the ambience of the Showroom as well as the management and logistics of the inventory of necessary products.

Coordination and management of advertising strategies for social networks, through advertising strategies with Influencers., Coordination with the Graphic Design department., In charge of corporate accounts and promotion of merchandising services., Account Management for the development of Corporate Identity.

Outsourced service for the Municipality of Warnes., Training on the creation and management of 'Fan Page' and WhatsApp Business. For low-income women of Warnes interested in entrepreneurship.

Creation of Brand Positioning Strategies., RRSS Management., Creation of content in conjunction with YouTuber related to the industry., In charge of sales management through the use of WhatsApp Business., Monthly Network Management Reports., Strategic management on Facebook and Instagram.

Developed and implemented comprehensive digital marketing and content strategies across tourism, general aviation, and pilot training sectors., Managed social media platforms, including content planning, creation (posts, reels, carousels), and metrics analysis to optimize reach and engagement., Designed and executed promotional campaigns to boost sales of unique experiences., Produced advertising materials focused on storytelling and branding, aligned with the company's values of professionalism, safety, and transparency., Led marketing initiatives to promote specialized courses at the Civil Aviation Training Center (CIAC), positioning Bolivian Wings as a leader in pilot training., Monitored aviation industry trends and adapted content strategies to ensure relevance and competitiveness.