Rodrigo

Marketing Director - Ecommerce & Visual Merchandising

Led annual brand and commercial planning across 60+ stores, ecommerce, and telesales, integrating promotions, CRM, retail execution and digital acquisition.. Managed budgets, agencies and cross-functional teams, tracking channel conversion, ROI and sales performance.

National Marketing Director

Led brand and marketing strategy for six shopping centers with 10M+ annual visitors; owned budgets, NOI/P&L and a team of ~30.. Developed customer experience, concierge and loyalty programs and strategic campaigns with Disney, Warner and NBCUniversal.

VP Marketing, Ecommerce & Product Development

Owned portfolio strategy, pricing, product launches, D2C and marketplace channels, including Revlon entry into Mexico.. Analyzed category margin, assortment, ROAS and conversion to optimize investment and commercial performance.

Marketing Director / COO

Led marketing, digital commerce and operations; launched 25+ online stores, grew organic traffic 140% and cut logistics costs 18%.. Managed an Amazon Brand Store generating approximately MXN $14M per quarter.

Marketing Director - B2B Technology, LATAM

Led regional B2B SaaS go-to-market across eight LATAM countries, supporting sales enablement, positioning and CRM.. Developed technology demand-generation programs serving enterprise customers, including financial-services clients.

Divisional Manager - Marketing, Ecommerce & Omnichannel

Led omnichannel journey and transformation initiatives connecting retail, digital, operations and technology.

Jr. Brand Manager

Market Intelligence Analyst

Marketing Manager

Marketing & Product / PMO Projects