Demonstrated experience with Adobe Creative Suite (Illustrator, Photoshop, InDesign).
Demonstrated experience with Figma.
Demonstrated experience with After Effects.
Demonstrated experience with Premiere Pro.
Demonstrated experience with CapCut.
Professional profile
Concepted creative on the McDonaldʼs team for large-scale campaigns, collaborating with cross-functional teams to develop ideas from brief through presentation to internal teams, contributing to visual direction, storytelling, and strategic development.. Designed within McDonaldʼs CRM including app push notifications and personalized digital communications in Figma, translating campaign ideas and developing culturally relevant work for targeted customer engagement.
Art directed and designed a fully integrated campaign concept with 50+ design deliverables and $200K budget for NASAʼs Artemis program across out-of-home, digital, and experiential platforms. Developed campaign insight, visual brand, 22-page planbook, and presentation materials for client-facing pitch. Collaborated with copywriters and strategists to bring concepts from ideation through execution
Supported production and social content for Samsung, Ketel One, and Adidas shoots. Captured and edited behind-the-scenes and class content for 20+ posts & reels on social platforms. Assisted with script revisions, talent materials, and 3 casting presentations
Served as creative lead for 5 large-scale, student-run experiential projects. Oversaw concept development, design execution, and $21K budget constraints. Managed 13 multidisciplinary teams from ideation through final execution
Designed branded graphics and interactive social content in collaboration with copywriters and team leads. Executed concepts across multiple social platforms with a focus on engagement and visual consistency
Applied brand visual standards and trend awareness to deliver cohesive, on-brand styling experiences. Leveraged customer insights and behavior to tailor styling recommendations, strengthen brand connection and drive engagement. Collaborated with team members to maintain consistent brand presentation in a fast-paced environment