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Demonstrated experience with Microsoft Office.
Demonstrated experience with Google Workspace.
Demonstrated experience with Adobe Photoshop.
Demonstrated experience with HTML 5.
Demonstrated experience with Tableau.
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Summary
Professional profile
Experience
Social Media Strategist
Create strategy briefs and collaborate cross-functionally with multiple departments internally and externally leading to a 1.5% increase in KPIs across all client social media accounts QoQ.. Track and pull data from multiple platforms (YT Analytics, Looker, Sprinklr, Sprout Social, Meta Business Suite) to present quarterly reports as well as all ad hoc and paid media requests to senior leadership.. Collaborate with the internal team to strategize and follow projects from initiation to closing.. Build and present presentation decks for leadership to develop concepts for upcoming premieres and finales.
International Marketing Strategist (YouTube)
Collaborate with international teams (LATAM, EMEA, and APAC) to build strategy briefs that led to 2% increase across the Mattel Dolls portfolio.. Monitor YouTube channel health across Mattel Dolls portfolio channels and apply strategic pivots to elevate organic KPIs.. Partner with the paid media team to amplify organic assets and drive 1.5% increased viewership across Dolls YouTube portfolio.
Social Media Coordinator
Assisted in scheduling and publishing social media content across Instagram, Facebook, X, and TikTok leading to a 3% increase in followers.. Monitored and engaged in brand-related community conversations across all social media platforms while maintaining a response rate of under 1 hour during campaign launches.
Marketing Assistant
Developed and strategized organic social media marketing campaigns with the marketing manager.. Track monthly social media budget to launch, track, and monitor campaigns across Facebook while aligning with established KPIs.
Ad Operations Coordinator
Support Sales Directors, Account Executives, and Account Managers in day-to-day activities.. Run daily reports in third party ad servers while monitoring for any discrepancies.. Pace and optimize advertising campaigns to ensure full delivery and client benchmarks are met.
Social Media Coordinator
Create and update social media calendar for 6 magazine titles– Facebook, Twitter, Instagram, LinkedIn and layout campaigns and collaborate with social media managers during conferences.. Represented the president by reviewing correspondence; arranging corporate functions; answering questions and meeting requests.