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Ximena

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Bogotá,Bogota D.C.,Colombia
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Competencies

Google Sheets / ExcelIntermediate

Demonstrated experience with Google Sheets / Excel.

CRM platformsIntermediate

Demonstrated experience with CRM platforms.

CanvaIntermediate

Demonstrated experience with Canva.

Basic Social Media & Content ManagementIntermediate

Demonstrated experience with Basic Social Media & Content Management.

Education

Bachelor
Universidad Distrital Francisco José de Caldas

Languages

enNative

Summary

View Ximena's professional profile on CazVid.

Experience

Creative & Digital Marketing Assistant

Tactika Agency
2024 - 2025

Developed creative guidelines for digital advertising campaigns, ensuring brand consistency, clear messaging, and alignment with performance objectives., Collaborated in the definition of creative frameworks for paid media assets, including copy direction, visual requirements, and content formats for different digital channels., Supported the planning and execution of influencer marketing initiatives, establishing content guidelines, tone of voice, and key messages aligned with campaign goals., Worked closely with creative, marketing, and strategy teams, contributing to interdisciplinary workflows and efficient campaign execution., Participated in feedback and iteration processes to optimize creatives based on performance insights and campaign learnings.

Customer Retention & Performance Representative

Qualfon – Allstate Insurance
Sept 2024 - May 2025

Managed high-volume customer interactions with a strong focus on retention, satisfaction, and accuracy., Worked under strict performance KPIs, including quality scores, resolution rate, and customer satisfaction metrics., Analyzed customer needs and objections to optimize responses and improve retention outcomes., Maintained precise data handling and documentation to support performance tracking and process optimization.

Sales & Customer Retention Representative

Contact Point – American Water Resources
Apr 2022 - Jun 2023

Executed outbound sales and retention calls focused on customer lifetime value and conversion efficiency., Applied persuasive communication strategies aligned with customer intent and performance goals., Consistently met or exceeded sales and retention targets in a KPI-driven environment., Ensured data accuracy and compliance while managing customer records and performance tracking.

Skills

Google Sheets / ExcelCRM platformsCanvaBasic Social Media & Content Management
Published on CazVid - May 17, 2026
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