Content Marketing Manager BB

About the role

Leadership Connect is seeking a results-driven Content Marketing Manager to own content strategy, planning, and execution. The role includes building the B2B content marketing calendar and personally producing its content. Reporting to the VP of Marketing, you will decide what to publish, when, and why, translating brand voice and marketing goals into a coherent plan.

This is a hands-on individual contributor role with no direct reports. You are the primary creator, drawing on shared and contract resources for added capacity and accountable for the output.

Responsibilities

• Define content themes, formats, and cadence to achieve business goals.
• Own the B2B content marketing calendar end-to-end, including prioritization, production, and publishing schedule.
• Create data-driven expert articles, white papers, case studies, webinars, newsletters, government and policy updates, landing pages, emails, and product content.
• Monitor content performance metrics and adjust strategy and priorities based on results.
• Represent and refine the Leadership Connect brand voice across social platforms, co-marketing, and media relationships.
• Personally execute content production and coordinate shared or contract support, including graphics, campaigns, and freelance writers, where added capacity is needed.

Key facts

• The role reports to the VP of Marketing.
• This is a hands-on individual contributor role with no direct reports.
• The role owns the B2B content marketing calendar end-to-end.