Director Product Marketing Lyric
External job listingat ADP
Lead product marketing for assigned Lyric HCM solution domains at ADP, developing positioning, messaging, sales content, and launch materials.
Salary
Not provided
Location
New York, United States
Employment type
Full time
Workplace
Not provided
Director Product Marketing Lyric
New York, United States
Job description
About the role
ADP is hiring a Director, Product Marketing for its Lyric HCM portfolio. You will own product marketing across assigned solution domains, turning product innovation into messaging, launches, sales content, customer stories, and go-to-market programs that drive business results. This is an individual contributor position with significant ownership and impact.
You will partner with Product Management, Sales, Marketing, Competitive Intelligence, and Analyst Relations to develop positioning, messaging, and customer-facing content that explains why ADP is different and why it matters. Success combines strategic thinking with hands-on execution.
Responsibilities
- Develop positioning, messaging, and value propositions across assigned Lyric HCM solution domains.
- Create narratives that help customers understand ADP's differentiated value and business impact.
- Produce messaging frameworks, sales content, presentations, solution narratives, customer-facing assets, and launch materials.
- Translate market insights into actions that improve commercial outcomes.
- Create, write, launch, enable, and continuously improve how products go to market.
Key facts
- The role covers assigned solution domains within ADP's Lyric HCM portfolio.
- It is an individual contributor position with significant ownership and impact.
- The role partners with Product Management, Sales, Marketing, Competitive Intelligence, and Analyst Relations.
Frequently asked questions
What does this role involve?
It owns product marketing across assigned Lyric HCM solution domains, including positioning, messaging, sales content, and launch materials.
Which teams does the role partner with?
The role partners with Product Management, Sales, Marketing, Competitive Intelligence, and Analyst Relations.
What does success in the role require?
Success requires strategic thinking and hands-on execution, including translating market insights into actions that improve commercial outcomes.