Human Resources Generalist

Human Resources Generalist
Location: Gainesville, GAJob Type: Full-Time | ExemptReports To: President/CFOSupports: Multiple entities within the Shorelife Brands portfolioSalary: Starting at $60,000 year
About Shorelife BrandsShorelife Brands is a mid-market fund focused on acquiring and building exceptional brands in the marine industry. Our portfolio companies provide products and services designed to elevate our customers’ shorefront lifestyle experiences.
At Shorelife, we are collaborative go-getters working in high-impact roles. Team members have exposure to supportive leadership, opportunities for professional growth, and the ability to make a meaningful contribution within a growing organization.
The RoleThe Human Resources Generalist provides hands-on HR support across multiple entities within the Shorelife portfolio. Working closely with the President/CFO, Operations leaders, and Shared Services, this role supports employee relations, recruiting and onboarding, benefits and leave administration, HR operations, compliance, and policy execution.This position is ideal for an HR professional who enjoys variety, builds strong relationships with employees and managers, and can effectively manage priorities across multiple locations.
Key ResponsibilitiesEmployee Relations & HR SupportServe as a primary point of contact for employee questions and concerns.Partner with Operations on employee relations matters, including documentation, investigations, corrective actions, and follow-up.Maintain a strong on-site presence and build effective working relationships with employees and managers.Recruiting & OnboardingSupport recruiting across portfolio companies, including job postings, applicant screening, interview coordination, sourcing, and candidate communication.Participate in job fairs, hiring events, community outreach, and partnerships with colleges, technical schools, and workforce development programs.Coordinate pre-employment requirements, new-hire paperwork, I-9/E-Verify, HRIS entry, orientation, and first-day readiness.Support high-volume and hard-to-fill recruiting initiatives.HR Administration & ComplianceMaintain accurate personnel files, HRIS records, and employee documentation.Track performance reviews, merit increases, corrective actions, and other HR processes.Support compliance with federal and state employment requirements, including I-9, E-Verify, and required postings.Benefits & Leave AdministrationAssist employees with benefits questions, open enrollment, and qualifying life events.Coordinate with benefits partners and Shared Services to resolve eligibility, claims, and payroll deduction issues.Support annual compliance activities, including ACA, ERISA, and 401(k) administration.Administer FMLA, personal leave, and other leave requests, including required documentation, tracking, and communication.Training, Payroll & ProjectsCoordinate and track required training and support workplace safety initiatives.Partner with Payroll on employee updates, corrections, and related communication.Assist with special projects, reorganizations, integrations, and other Shared Services HR initiatives.
Qualifications3–5 years of progressive HR experience; multi-site or multi-entity experience preferred.Bachelor’s degree in Human Resources, Business, or a related field preferred; equivalent experience considered.Working knowledge of employee relations, benefits, leave administration, recruiting, and employment compliance.Strong communication, organization, judgment, professionalism, and attention to detail.Ability to independently manage competing priorities and support multiple locations.Proficiency with HRIS platforms and Microsoft Office.
Work EnvironmentThis is an office-based position in Gainesville, GA, with regular on-site presence expected. Occasional travel to other Shorelife portfolio locations may be required.
Applicants must be authorized to work for any employer in the United States. Shorelife Brands is unable to sponsor or assume sponsorship of an employment visa at this time.
BenefitsCompetitive salaryHealth, dental, and vision insuranceRetirement planPaid time off and holidaysProfessional development opportunities
Shorelife Brands is an Equal Opportunity and E-Verify Employer. Employment decisions are based on qualifications, skills, and experience without regard to any characteristic protected by applicable law.