Product Marketing Lead
External job listingat Serval
Serval seeks a Product Marketing Lead to own product positioning, messaging, launches, and sales enablement as the PMM function scales.
Salary
Not provided
Location
San Francisco, United States
Employment type
Full time
Workplace
Not provided
Product Marketing Lead
San Francisco, United States
Job description
About the role
Serval is hiring a Product Marketing Lead to own how the company shows up in the market: product positioning, sales enablement, and translating a fast-moving roadmap into stories buyers care about. The role sits at the center of product, sales, and marketing, and will be a founding voice in the PMM function as it scales.
This is a builder role focused on setting the messaging foundation, running launches, and equipping the sales team to close. The role is suited to someone who wants to write the playbook rather than receive a defined one.
Responsibilities
- Own Serval's positioning and messaging, including the narrative and value propositions.
- Run launches and equip the sales team with the tools to close.
- Translate the product roadmap into stories that buyers care about.
Key facts
- The role is at the center of product, sales, and marketing.
- Responsibilities include product positioning, messaging, launches, and sales enablement.
- The role will be a founding voice in Serval's PMM function as it scales.
Frequently asked questions
What does the Product Marketing Lead do?
The role owns Serval's product positioning and messaging, runs launches, equips sales, and translates the roadmap into stories buyers care about.
Which teams does the role work across?
The role sits at the center of product, sales, and marketing.
What kind of role is this?
It is a builder role focused on setting the messaging foundation and writing the playbook.