08/2021 - 08/2023
CRM & Digital Marketing Leader
PAN AMERICAN LIFE S.A.
Designed and executed digital campaigns focused on customer retention and expansion, optimizing CRM utilization to personalize the user experience and improve conversion of qualified leads into effective sales.
09/2018 - 07/2021
Regional Marketing Coordinator
COOMEVA Business Group
Implemented integrated campaigns that combined precise segmentation with process automation, significantly increasing customer acquisition and retention.
09/2023 - 08/2024
Digital Marketing Specialist and Project Manager
Worked independently for both global and national companies, leading projects in onboarding, digital strategy, integration of Martech, and automation processes for global clients based in Portugal, Spain, Peru, Mexico, and especially the UK.