Tanisha

Demonstrated experience with Salesforce.

Demonstrated experience with Asana.

Demonstrated experience with Jira.

Demonstrated experience with Slack.

Demonstrated experience with Google Workspace.

Provide strategic leadership for chapter-wide brand and content initiatives, aligning digital communications with organizational priorities, member engagement, and professional development goals.. Direct multi-platform content strategy and brand execution across LinkedIn, Facebook, Instagram, and X while coordinating content design and analytics functions.

Advise small business, healthcare, nonprofit, and professional services clients on digital marketing, brand positioning, content strategy, and audience growth.. Develop integrated marketing strategies, multi-platform campaigns, editorial calendars, and digital storytelling initiatives aligned with client growth objectives.. Lead marketing projects from discovery through execution, managing campaign scope, creative deliverables, timelines, stakeholders, and vendor coordination.. Build lead-generation, executive thought leadership, website messaging, and social content strategies designed to strengthen visibility and audience engagement.. Analyze campaign and platform performance to refine messaging, content direction, and marketing priorities.

Partnered with executive leadership to design growth strategies integrating digital marketing, CRM optimization, lead engagement, sales operations, and conversion performance.. Led enterprise initiatives spanning 125+ professionals across admissions, marketing, operations, and student success, aligning people, processes, and technology around growth goals.. Created and implemented an Admissions Playbook that improved conversion consistency by 20% and standardized customer engagement practices across teams.. Redesigned referral strategy, increasing referrals by 50% and enrollments by 25% while reducing quarterly lead acquisition costs by $30K.. Led enterprise Gong implementation to 95% adoption, improving conversation quality by 30% and close rates by 15%.. Developed a leadership performance framework that increased goal attainment by 22% and reduced missed customer follow-ups by 40%.

Directed growth and conversion strategy, aligning lead management, customer engagement, team performance, and operational workflows with enterprise objectives.. Partnered with marketing and operations leaders to improve lead quality feedback loops, conversion performance, and the prospective student journey.. Leveraged forecasting and performance analytics to identify growth opportunities, strengthen accountability, and inform executive decision-making.. Led managers and frontline teams through process improvement, organizational change, and performance optimization initiatives.

Led campus-level business operations and growth strategy, aligning enrollment, student experience, team performance, and organizational priorities.. Directed cross-functional leaders and teams, strengthening operational execution, accountability, and performance against business goals.. Used performance trends and business insights to identify growth opportunities, improve conversion-focused processes, and support executive decision-making.. Led organizational initiatives requiring change management, stakeholder alignment, and consistent execution across functional teams.

Lead integrated conference marketing strategy focused on registration growth, brand visibility, speaker promotion, and attendee engagement.. Coordinate cross-functional campaign execution, promotional messaging, and content delivery across digital channels.