Marketing Specialist

Starting immediately · Full-time · Remote · USA, Canada, Puerto Rico & Costa Rica
About XitingXiting is a 360° provider of SAP security solutions. Since our founding in 2008, we have supported more than 650 companies worldwide with solutions around SAP authorization management, Identity & Access Management (IAM), and Governance, Risk & Compliance (GRC).To build out our presence in the Americas, we're looking for a highly motivated, AI-driven Marketing Specialist who understands what works in US marketing today. You'll work closely with our current EU-based marketing team while taking ownership of building our US marketing strategy from the ground up - a chance to grow this market and grow with us as we do.
What you'll take on:Build and drive our US marketing strategy, in close collaboration with our EU-based marketing teamDevelop and execute marketing campaigns (outbound & inbound) that build our brand and generate demand and leads in the US marketCreate content for campaigns, social media, emails, and landing pagesApply AI tools and new technologies (e.g., AI agents, automation) to scale and personalize our marketingCoordinate our participation in industry events across the US, including planning and logisticsTrack the latest marketing trends and technologies, and continuously optimize our approach based on what's workingWork closely with the Sales team to keep marketing activities aligned with sales priorities and support a healthy pipeline
What you bring:Marketing experience, ideally in IT or a related industryStrong AI affinity with hands-on experience (e.g., building AI agents, using AI tools for content, automation, or data analysis)Familiarity with B2B sales topics (e.g., outbound, lead generation) is a plus, not a requirementStrong communication skills, self-initiative, and a proactive, results-driven way of workingPerfect, native-level English is a must; Spanish is a strong plusSolid understanding of the US market; occasional willingness to travel for trade and internal eventsComfortable working fully remote as part of a distributed, international teamIndependent, structured, and results-driven way of working