Regional Sales Manager - Hotel Experience

About the RoleWe are looking for an experienced and commercially driven Regional Sales Director – Latin America to lead sales strategy, business development, and revenue growth across key markets in Latin America.This is a senior regional leadership role responsible for developing market strategy, expanding the company's B2B and B2C commercial network, building strategic partnerships, and driving revenue across multiple hospitality destinations and brands.The ideal candidate has a strong background in hotel sales, hospitality commercial management, regional sales, business development, and market expansion, with an established network across LATAM travel, tourism, corporate, MICE, DMC, OTA, wholesale, and distribution channels.Key ResponsibilitiesDevelop and execute the regional sales strategy for Latin America aligned with overall business and revenue objectives.Lead commercial growth across key markets including Mexico, Brazil, Argentina, Colombia, Costa Rica, and other LATAM markets.Identify new markets, customer segments, distribution channels, and revenue opportunities.Build and maintain strategic relationships with DMCs, tour operators, travel agencies, wholesalers, corporate accounts, MICE agencies, OTAs, travel platforms, and strategic partners.Develop and manage high-value B2B partnerships and key accounts across the region.Drive room revenue, group business, corporate business, leisure sales, long-stay business, and other commercial opportunities.Develop country-level sales plans, market-entry strategies, sales campaigns, and partnership initiatives.Lead negotiations for commercial agreements, preferred rates, contracts, partnerships, and distribution deals.Establish and manage regional sales pipelines, forecasts, targets, budgets, and KPIs.Analyze market trends, competitor activity, customer behavior, tourism demand, and business performance to identify growth opportunities.Represent the company at international travel trade shows, tourism events, sales missions, networking events, and industry conferences.Work closely with Revenue Management, Marketing, E-commerce, Operations, and General Management to maximize revenue and market performance.Provide regular regional sales reports, forecasts, market intelligence, and recommendations to senior leadership.Build, mentor, and manage sales teams or market representatives as the regional operation expands.Ensure consistent brand positioning and commercial strategy across all LATAM markets.RequirementsBachelor's degree in Hospitality Management, Business Administration, Sales, Marketing, Tourism, or a related field.7+ years of experience in hospitality sales, hotel sales, commercial management, or business development.Proven experience in a Regional Sales Director, Regional Sales Manager, Director of Sales, Cluster Sales Director, or senior commercial leadership role.Strong knowledge of the LATAM, tourism, and travel markets.Demonstrated success managing multi-market or regional sales strategies.Established network of contacts across DMCs, travel agencies, tour operators, wholesalers, corporate accounts, MICE, and tourism partners.Strong understanding of B2B hospitality sales, distribution, partnerships, and revenue generation.Proven track record of achieving and exceeding sales targets and revenue KPIs.Strong commercial negotiation, presentation, networking, and relationship-management skills.Experience developing new markets and launching market expansion strategies is highly preferred.Strong analytical and strategic-thinking capabilities.Experience managing sales teams and/or remote regional sales representatives is a strong advantage.Fluent Spanish and English required; Portuguese is a strong advantage.Willingness to travel extensively across Latin America and internationally.Key Skills & ATS KeywordsRegional Sales · Regional Sales Management · Sales Director · Commercial Director · Hospitality Sales · Hotel Sales · Hotel Business Development · Latin America · LATAM · Market Expansion · Market Development · B2B Sales · Corporate Sales · Leisure Sales · Group Sales · MICE · DMC · Travel Trade · Travel Agencies · Tour Operators · Wholesale · OTA · Distribution · Key Account Management · Strategic Partnerships · Revenue Generation · Room Revenue · Occupancy · ADR · RevPAR · Sales Strategy · Commercial Strategy · Sales Pipeline · Sales Forecasting · Business Development · Market Entry Strategy · Contract Negotiation · Partnership Development · CRM · Sales Leadership · Team Management · Tourism · Hospitality Industry