Salesforce Marketing Consultant

About the role

Customertimes is seeking a Salesforce Marketing Consultant for the Global Tech Commercial & Marketing Services (GCMS) team. The role develops, implements, and optimizes digital marketing and customer engagement initiatives across inbound and outbound channels. It combines CRM and marketing automation expertise with support for content workflows and cross-functional collaboration with brand, creative, and operational teams. The consultant also acts as a backup Ops Manager to cover the US timezone.

Responsibilities

• Manage and execute small to mid-size CRM and digital campaigns using Email Studio, Journey Builder, Automation Studio, and Contact Builder.
• Develop, implement, and optimize customer journeys and automated lifecycle programs.
• Support end-to-end campaign execution, including briefing, content coordination, segmentation, deployment, quality assurance, and performance review.
• Build, test, and optimize personalized communications and multi-step journeys.
• Perform A/B testing and analyze results to improve engagement and messaging effectiveness.
• Work with customer and marketing data to create segments in Data Cloud and publish them into various platforms based on campaign needs.
• Troubleshoot CRM-related issues involving deliverability, data, journeys, and automations.
• Provide platform guidance and Salesforce Marketing Cloud best practices to internal teams and markets.
• Contribute to continuous improvement of CRM processes, tools, templates, and workflows.

Requirements

• Fluency in English.
• Understanding of the functional and technical aspects of Salesforce Marketing Cloud (SFMC).

Datos clave

• Engagement model: B2B.
• Fluency in English is required.
• The consultant acts as a backup Ops Manager to cover the US timezone.