Social Media Manager
Aviso de fuente externaen SAMY Latam
Lead social media strategies, develop platform-native content, foster community engagement, and monitor performance with SAMY Latam.
Salario
No especificado
Ubicación
Mexico City, México
Tipo de empleo
Tiempo completo
Modalidad
No especificado
Social Media Manager
Mexico City, México
Descripción del empleo
About the role
SAMY Latam is a global powerhouse redefining brand communication for a social-first world. The role leads the development and execution of social media strategies that strengthen brand relevance within digital culture by transforming audience insights, cultural trends, and business objectives into authentic, platform-native content.
The role fosters meaningful community engagement, optimizes social performance, and ensures a consistent, strategic brand presence across social platforms.
Responsibilities
- Co-create and execute monthly social media strategies aligned with business objectives, audience behavior, and platform dynamics.
- Plan and manage editorial calendars, and develop platform-native content ideas with Strategy and Creative teams.
- Write engaging social copy that reflects each brand’s tone of voice and feels authentic to each platform.
- Identify emerging trends, cultural conversations, and real-time content opportunities to keep brands relevant and culturally connected.
- Lead community management by fostering meaningful conversations and delivering consistent, empathetic, brand-aligned audience engagement.
- Manage and appropriately escalate sensitive community situations to protect and strengthen brand reputation.
- Monitor and analyze content performance, audience behavior, and community engagement using qualitative and quantitative insights.
Datos clave
- The role leads social media strategy development and execution.
- Responsibilities include planning editorial calendars and developing platform-native content ideas.
- The role includes community management and social performance analysis.
Preguntas frecuentes
What does the Social Media Manager role involve?
It leads social media strategies that strengthen brand relevance and support authentic, platform-native content. It also focuses on community engagement and social performance.
What are the main responsibilities?
Responsibilities include managing editorial calendars, writing social copy, identifying cultural trends, and leading community management. The role also monitors content and engagement performance.
How does the role handle community situations?
It fosters meaningful, empathetic, brand-aligned engagement and appropriately escalates sensitive community situations to protect and strengthen brand reputation.