Sr Specialist Marketing Campaign Operations

About the role

Movate is seeking a Senior Specialist, Marketing Campaign Operations to support operational excellence across Pure Storage's demand generation engine. The role owns end-to-end execution of email campaigns and audience programs using Marketo, SFDC, Knak, Hightouch, Workato, and Asana. It reports to the Senior Marketing Campaign Operations Manager and supports AMS marketing campaign execution.

Responsibilities

• Build and execute batch emails, multi-touch email nurture programs, smart campaigns, and promotional campaigns in Marketo.
• Build and manage audience segments, targeted list logic, and smart list builds using Marketo and Hightouch.
• Develop Marketo campaign infrastructure, including landing pages, program templates, workflows, and program hierarchies.
• Create and QA email assets in Knak, meeting brand, technical, and deliverability standards.
• Implement A/B tests across subject lines, content, and audience segments to improve engagement and conversion.
• Analyze campaign performance and recommend ways to improve open rates, CTR, and pipeline impact.
• Manage project intake, timelines, and delivery tracking in Asana.
• Document processes, establish governance standards, and drive consistency across marketing requestors.
• Troubleshoot campaign execution issues, automation failures, and data integrity problems across the MarTech stack.

Requirements

• 5–7 years of experience in Marketing Operations, with B2B tech industry experience required.
• Hands-on Marketo expertise required; Marketo certification strongly preferred.
• Experience with SFDC or a comparable CRM platform.
• Experience with Hightouch or similar CDP/audience activation tools preferred.
• Familiarity with email creation tools such as...

Datos clave

• Location: Heredia, Costa Rica.
• Requires 5–7 years of Marketing Operations experience and B2B tech industry experience.
• Hands-on Marketo expertise is required.