Alejandra

Sr Product Photographer & Graphic Designer

Managed visual content production for a multi-brand corporation (Estampa, Gloss and Fashion Ten), specializing in fashion and e-commerce.. Spearheaded digital transformation by implementing a Shopify e-commerce platform and executing full-catalog photography.. Coordinated casting, studio lighting, and post-production workflows for multi-brand fashion digital and print campaigns.. Directed the design and conceptualization of retail window displays and store communication.

Art Director & Commercial Photographer

Developed commercial and visual content for global fashion brands (DKNY, Original Penguin, IZOD and Nautica LATAM) across retail, e-commerce, and wholesale.. Executed seasonal ad campaigns and optimized visual merchandising/POS materials.. Managed professional product photography, retouching, and AI-driven image optimization for wholesale catalogs.. Designed store furniture, window vinyls, and in-store communication assets to enhance brand identity.

Visual Communication Specialist

Graphic Designer & Editorial Specialist

Managed design and layout for medical books, journals, and international congress marketing materials.. Designed large-format exhibition stands, pop-up banners, and professional communication assets.

Jr. Graphic Designer Assistant

Assisted in the design and development of graphic assets for multi-channel digital and print advertising campaigns for major established brands in Panama City.. Managed campaign adaptations for press, executed technical adjustments for print production, and ensured meticulous final artwork preparation (pre-press).. Provided support in photo retouching and editing, focusing on image optimization for high-end campaign integration.