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Heidy
Project Leader with Research & Innovation expertise in Market Revitalization
Contato
Competências
Conducted research to identify market opportunities and consumer insights.
Led a research project to explore branding and product revitalization strategies.
Utilized Adobe Illustrator, InDesign, and Animate for design and presentation tasks.
Proficient in Microsoft Office tools including Excel, PowerPoint, and Word for documentation and analysis.
Proficient in Spanish, English, and Portuguese for communication and collaboration.
Formação acadêmica
Idiomas
Resumo
A dedicated project leader with experience in market research, product innovation, and branding strategies, focusing on revitalization projects in the food industry.
Principais conquistas
- Led a market research project resulting in new market opportunities for Pela Pop ice cream.
- Developed an innovative brand revitalization proposal based on research findings.
- Directed an academic project focusing on product repositioning and branding in the Peruvian market.
Experiência
Proyecto académico – Relanzamiento de helado Pela Pop
Lideré un proyecto de investigación que permitió identificar nuevas oportunidades de mercado y desarrollar una propuesta innovadora para revitalizar la marca de helado en el mercado peruano.