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Pablo
Marketing Director Real Estate
Contato
Competências
Experiencia demostrada en Business Planning.
Experiencia demostrada en Go-to-Market.
Experiencia demostrada en Market Expansion.
Experiencia demostrada en Operating Models.
Experiencia demostrada en Change Management.
Formação acadêmica
Idiomas
Resumo
Marketing Director Real Estate buscando nuevas oportunidades
Experiência
Co-Founder | CMO | Senior Consultant Strategic Business Development Consulting
Strategic 360° Marketing, Communication and Business Development consultancy focused on the Tourism-Residential Real Estate, Hotel and Hospitality sectors, supporting companies that identify inefficiencies across their commercial, operational or financial processes and need to regain control, productivity and profitability.. Acts as a strategic partner throughout the entire business life cycle, auditing and correcting structural inefficiencies, eliminating technological disconnects and information silos, and transforming demand into profitable and sustainable growth.. Designs Tactical-Operational Strategies integrating Digital Production Ecosystems (SEO, GEO + UGC, SEM and SMM) with CRM automation and ERP integration.. Implements the G2M™ METHODOLOGY under a unified management architecture connecting Marketing, Sales Channels, Operations, Technology and Financial Control.. Optimizes processes, increases productivity, reduces intermediation costs by up to 10%, protects margins, and improves traceability, measurement and performance control across CAC, CPL, CPA, ROI and P&L.
Marketing Director Real Estate
Reported to the CEO and led the end-to-end Marketing & Communications strategy across digital channels to support the sale of 1,000 real estate units during FY2026, corresponding to Phase I of Larimar City & Resort, a 22,000-unit Smart City development planned across eight phases.. Led integration of the digital sales and lead-generation ecosystem, managing a US$200K monthly digital media investment across Google Ads, Meta Ads, email marketing and programmatic platforms.. Oversaw development of a new corporate website and an interactive 3D real estate platform, defining their architecture and SEO strategy and integrating them with Bitrix CRM and AI-powered agents to streamline lead qualification, routing and demand management.
Marketing & Business Development Director Real Estate
Reported to the COO and created and led the end-to-end Marketing, Communications & Business Development strategy, integrating Web-to-Lead tools and Vika 3D virtual Platform (VIKA Solutions) within HubSpot CRM to automate commercial workflows.. Managed an 18-member team and up to US$600K annual marketing budget, delivering digital campaigns, events and co-branding initiatives.. Developed international expansion strategies across the U.S., Colombia, Chile and Argentina and strengthened relationships with leading brokers and real estate agencies.
Marketing & Communications Director Real Estate
Reported to the CEO and served on the Executive, Commercial and Operational Support Committees.. Created and led end-to-end Marketing, Communications & Business Development strategies supporting five local and international sales divisions, including Direct (Digital) and Indirect Channels strategic plans.. Managed a 22-member team and up to US$1.5M in annual expenses against business targets of up to US$353M (2022–2024).. Led development of the corporate website and interactive 3D real estate platforms (HAUZD, 6CONNEX), integrating Salesforce CRM, Web-to-Lead automation, market intelligence, PR, Go-to-Market, product launches and corporate events.
Commercial, Marketing & Communication Director
Led global B2C-B2B growth, sales, acquisition, CRM automation and key automotive-account programs.
Digital Transformation Strategy Consultant
Worked on the MUNIN Smart Cities platform: structure, content, website, e-learning campus and executive digital-skills consulting.
Operations Manager/Senior Consultant
Delivered B2B consultative sales and management, sales and soft-skills programs across healthcare, energy, banking, insurance and industry.
Commercial & Marketing Director
Developed segmentation, multichannel campaigns and nine territorial sales representatives.
SaaS Customer Service/Channel/Telesales Leadership
Built and optimized Customer Service, outsourced telesales and remote-channel operations.
Contact Center Manager
Managed 600+ positions and 17 front/back-office services for Grupo Santander, including SLA/KPI, workforce, quality and service technology.
Operations Team Leader
Managed Sales-Operations support for €78M/year portfolio.. Strengthened formalization, compliance, SLA and operational control.
Direct Marketing/Call Center/Operations Manager
Led direct marketing, Remote Sales/Telesales Operations and operations governance.
Marketing, Direct Sales & Operations Roles
Foundational leadership in marketing planning, segmentation, direct sales, loyalty, trade marketing, training and sales-network support.