Taylor

Digital Creative

Developed and executed comprehensive social media strategies across platforms, increasing audience engagement, brand awareness, and follower growth.. Designed high-quality visual assets and branding materials using Adobe Photoshop, Illustrator, and Canva to maintain consistent brand identity.. Led brand development initiatives, including logo creation, messaging frameworks, and full visual identity systems for digital and print use.. Built and maintained WordPress websites, ensuring user-friendly design, mobile responsiveness, and SEO optimization.. Implemented SEO strategies, including keyword research, on-page optimization, and content structuring to improve organic search rankings.. Created content and visual assets tailored to each client’s audience and brand voice.. Created and scheduled engaging content across social media platforms, aligning with brand voice and marketing goals.. Produced and edited video content for marketing campaigns, social media, and promotional use.. Developed and managed email marketing campaigns, including automation workflows, segmentation, and branded templates.. Supported product launches and events through strategic promotion and creative direction.. Utilized AccessAlly to build and manage digital products, memberships, and customer journeys.. Planned and executed events and campaigns, coordinating logistics, promotion, and post-event analysis.