Andrés León Arce

Manage potential profit positions with financial tools in: forex, commodities, stocks, indexes, ETF’s, Bonds and mutual funds for clients with several investment portfolios., IPO and ICO current reports Analysis for pre market investments., Diversification of portfolios based on forecasts of Earning reports., Financial Restructuring, Corporate finance, Technical and Fundamental analysis.

DEVELOP SOFTWARE FOR BUSINESS: RUBY, JAVASCRIPT, SWIFT, HTML, CSS, ROR, ANGULARJS, REACT JS., NODEJS, SEO (OPTIMIZATION) & SOFTWARE DEVELOPMENT., DIGITAL MARKETING & MIGRATING STRATEGIES.

Manage day to day operations with drivers, customers and suppliers, Improve the overall SLAs within months, Development of KPI dashboards to improve performance of the platform, Optimization of the current on boarding processes, Customer success. Tasks related to sales (B2B), consultancy, customer service, information technology, logistics and CRM., Improved Analytics and key performance indicators, for several services inside of the company (Tableau + Hana)., Implemented keyword campaigns and website diagnostics to optimize AdWords., CRM management and Data Extractions., Operations and Logistics., Development of commercial relations with new B2B logistics companies in Spain to ensure the correct implementation of the software solution for last mile delivery services.

Ecommerce, Google AdWords, SEO, CRO., Improve Traffic and conversions., Migrating ECM solutions (A/B testing with VMO), Data Analytics & campaign management., Responsible for launching effective campaigns in Google AdWords and SEO Corrections to achieve higher amounts of conversions and Organic positioning for early product launchings., Improved performance of diverse marketing campaigns through analytics and key performance indicators for several adds in campaigns of the company (Power Bi and Power Pivot)., Ongoing optimization of keyword campaigns to optimize AdWords with different ETL tools., Developed strong connections with digital marketing tools to achieve conversions for business sales (B2B) (B2C)., Control of marketing channels & Knowledge of the CRM and automation tools to extract information., Assistance to the web Development team SEO y Frontend Design.

Financial Analysis for Mergers & Acquisition deals WACC methodology., Assisted business units in their annual budgeting and planning process., Produced risk and contingency reports and identified areas of potential risk threatening., Provided support in the day-to-day management of financial services including financial and capital accounting., Provided data aimed at determining and meeting targets for organizational growth., Prepared financial analysis reports and models to assist in the evaluation of business initiatives.