Umer - Social Media Marketing Manager with 8+ years of digital branding

Designing and executing multi-platform strategies that increase brand engagement and visibility.

Utilizing analytics tools to monitor campaign performance and optimize marketing efforts.

Creating compelling content across various formats including copy, graphics, and videos.

Planning and managing integrated marketing campaigns to meet engagement and conversion goals.

Developed and executed comprehensive social media strategies, leading to a 30% increase in engagement and a 25% boost in conversions within six months., Managed multi-platform campaigns across Facebook, Instagram, LinkedIn, Twitter, and TikTok, ensuring cohesive brand messaging and consistency., Conducted in-depth performance analysis and optimized campaigns using tools like Google Analytics, Meta Business Suite, and Hootsuite., Collaborated with content creators, graphic designers, and video editors to produce compelling content tailored to the target audience., Launched paid ad campaigns, achieving a 20% reduction in cost-per-click (CPC) and a 15% increase in return on ad spend (ROAS).

Successfully managed SEO and SEM initiatives, improving website traffic by 40% in a year., Designed email marketing campaigns, achieving a 10% average open rate increase., Conducted market research to identify audience trends, informing content and advertising strategies., Built partnerships with influencers and affiliates, increasing brand exposure and driving product awareness.