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Paola

Marketing Specialist with 5+ years in digital marketing strategies

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Guatemala City, Guatemala, Guatemala
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Competencies

Digital MarketingAvanzado

Designs and implements digital marketing strategies across various online platforms.

Content CreationIntermedio

Develops engaging promotional content tailored to target audiences.

Team LeadershipIntermedio

Coordinates and supervises marketing team members to achieve campaign goals.

Data AnalysisIntermedio

Analyzes marketing data to inform strategy adjustments and reporting.

Education

Certified Translator
Ifes
Completed Nov 2005
High School Diploma
Try Unity High School
Completed May 2001
Bilingual Secretary
Royalty
Completed Nov 1998

Summary

Experienced marketing specialist with a focus on digital campaigns and team management.

Key Achievements

  • Led the development and execution of multi-channel marketing campaigns resulting in increased brand visibility.
  • Managed a team of 4 marketing coordinators, overseeing project timelines and deliverables.
  • Coordinated with cross-functional teams to optimize promotional content and improve engagement metrics.

Experience

Debt Collection Agent

Resident Interface
Nov 2020 - Aug 2025

Managed and recover overdue payments by effectively negotiating with consumers while maintaining positive customer service., Handle difficult customers and negotiate mutually beneficial payment arrangements., Resolved billing disputes and overcome them by providing clarification on contract terms to consumers., Maintained compliance with all applicable laws and company policies during collection activities., Assist consumers in understanding their financial obligations and facilitate debt resolution., Contact debtors via phone, email, and letters to remind them of outstanding payments.

Debt Collector

World Connection
Jan 2020 - Sep 2020

Negotiated payment plans and settlements with delinquent accounts to recover debts while preserving customer relationships., Ensured strict adherence to debt collection laws and company policies., Utilized skip tracing techniques to locate hard-to-find debtors and initiate contact for debt recovery., Contacted debtors via phone to remind them of outstanding payments and encourage repayment.

Customer Service Agent

Nearsol
Apr 2016 - Jan 2018

Provided exceptional customer service by addressing inquiries and resolving complaints promptly and professionally., Assist clients with help navigating through website to create their accounts., Developed comprehensive knowledge of company products and services to provide accurate information and support to customers.

Marketing Assistant

Agexport
May 2011 - Nov 2015

Keep the data updated for all associates and exporters in the CRM system., Elaborate documentation for new associates approval on Board of Directors., Entered new members in the CRM system., Scheduled meetings between prospects and sales executives., Generated monthly reports from data bases for each department.

Portafolio Analyst/ collections

Capgemini
Jun 2008 - Jun 2010

Analyzed portfolio data to identify trends in delinquency and developed targeted collection strategies to improve recovery rates., Managed high-value accounts by negotiating payment plans and settlements, ensuring compliance with company policies and regulatory requirements., Provided detailed reports on portfolio performance to inform strategic planning and enhance collection procedures.

Skills

Digital MarketingContent CreationTeam LeadershipData Analysis
Published on CazVid - May 17, 2026
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