Director Product Marketing Lyric
External job listingat ADP
ADP seeks a Director, Product Marketing for Lyric HCM to develop product positioning, messaging, sales content, customer-facing assets, and launch materials.
Salary
Not provided
Location
Allentown, United States
Employment type
Full time
Workplace
Not provided
Director Product Marketing Lyric
Allentown, United States
Job description
About the role
ADP is hiring a Director, Product Marketing for its Lyric HCM portfolio. This individual contributor role owns product marketing across assigned solution domains, translating product innovation and market insights into messaging, launches, sales content, customer stories, and go-to-market programs that drive business results.
The role partners with Product Management, Sales, Marketing, Competitive Intelligence, and Analyst Relations. Success requires strategic thinking and hands-on execution, creating deliverables for customer-facing teams and improving commercial outcomes.
Responsibilities
- Develop positioning, messaging, and value propositions across assigned Lyric HCM solution domains.
- Create narratives that explain ADP's differentiated value and business impact to customers.
- Produce messaging frameworks, sales content, presentations, solution narratives, customer-facing assets, and launch materials.
- Partner with Product Management to support product marketing work.
Key facts
- The role is an individual contributor position.
- The role covers assigned solution domains within ADP's Lyric HCM portfolio.
- The work includes positioning, messaging, sales content, customer-facing assets, and launch materials.
Frequently asked questions
What does this role involve?
It owns product marketing across assigned Lyric HCM solution domains, including positioning, messaging, launches, sales content, and go-to-market programs.
Which teams does the role partner with?
The role partners with Product Management, Sales, Marketing, Competitive Intelligence, and Analyst Relations.
What deliverables will this role create?
Deliverables include messaging frameworks, sales content, presentations, solution narratives, customer-facing assets, and launch materials.