Director Product Marketing Lyric
External job listingat ADP
ADP seeks a product marketer to own Lyric HCM solution domains, develop positioning and messaging, and create sales content and launch materials.
Salary
Not provided
Location
Norfolk, United States
Employment type
Full time
Workplace
Not provided
Director Product Marketing Lyric
Norfolk, United States
Job description
About the role
ADP is hiring a Director, Product Marketing for its Lyric HCM portfolio. This individual contributor role owns product marketing across assigned solution domains, turning product innovation into messaging, launches, sales content, customer stories, and go-to-market programs that drive business results.
The role combines strategic thinking and hands-on execution. You will partner with Product Management, Sales, Marketing, Competitive Intelligence, and Analyst Relations to help buyers understand ADP's differentiated value.
Responsibilities
- Develop positioning, messaging, and value propositions across assigned Lyric HCM solution domains.
- Create narratives that explain ADP's differentiated value and business impact to customers.
- Produce messaging frameworks, sales content, presentations, solution narratives, customer-facing assets, and launch materials.
- Translate market insights into actions that improve commercial outcomes.
- Create, launch, enable, and continuously improve how products go to market.
Key facts
- Individual contributor role with ownership across assigned Lyric HCM solution domains.
- Partners with Product Management, Sales, Marketing, Competitive Intelligence, and Analyst Relations.
- Creates positioning, messaging, sales content, customer-facing assets, and launch materials.
Frequently asked questions
What does the role involve?
It owns product marketing across assigned Lyric HCM solution domains, including positioning, messaging, content, and go-to-market programs.
Which teams will I partner with?
The role partners with Product Management, Sales, Marketing, Competitive Intelligence, and Analyst Relations.
What materials will I create?
Materials include messaging frameworks, sales content, presentations, solution narratives, customer-facing assets, and launch materials.