Director Product Marketing Lyric
External job listingat ADP
ADP seeks a Director, Product Marketing to own Lyric HCM solution marketing, develop messaging and customer-facing content, and support launches.
Salary
Not provided
Location
Alpharetta, United States
Employment type
Full time
Workplace
Not provided
Director Product Marketing Lyric
Alpharetta, United States
Job description
About the role
ADP is hiring a Director, Product Marketing for its Lyric HCM portfolio. This individual contributor role owns product marketing across assigned solution domains, turning product innovation into messaging, launches, sales content, customer stories, and go-to-market programs.
The role partners with Product Management, Sales, Marketing, Competitive Intelligence, and Analyst Relations to develop positioning, messaging, and customer-facing content. It combines strategic thinking with hands-on execution to translate market insights into actions that improve commercial outcomes.
Responsibilities
- Develop positioning, messaging, and value propositions across assigned Lyric HCM solution domains.
- Create narratives that explain ADP's differentiated value and business impact to customers.
- Produce messaging frameworks, sales content, presentations, solution narratives, customer-facing assets, and launch materials.
- Partner with Product Management to support product marketing.
Key facts
- The role is an individual contributor position with significant ownership and impact.
- The role covers assigned solution domains within ADP's Lyric HCM portfolio.
- The role partners with Product Management, Sales, Marketing, Competitive Intelligence, and Analyst Relations.
Frequently asked questions
What does this role involve?
It owns product marketing across assigned Lyric HCM solution domains, including positioning, messaging, launches, sales content, and go-to-market programs.
Which teams does the role partner with?
The role partners with Product Management, Sales, Marketing, Competitive Intelligence, and Analyst Relations.
What deliverables does the role create?
Deliverables include messaging frameworks, sales content, presentations, solution narratives, customer-facing assets, and launch materials.