Director Product Marketing Lyric
External job listingat ADP
ADP seeks a Director, Product Marketing to own marketing across Lyric HCM solution domains and create messaging, sales content, and launch materials.
Salary
Not provided
Location
Maitland, United States
Employment type
Full time
Workplace
Not provided
Director Product Marketing Lyric
Maitland, United States
Job description
About the role
ADP is hiring a Director, Product Marketing for its Lyric HCM portfolio. This individual contributor role owns product marketing across assigned solution domains and turns product innovation into messaging, launches, sales content, customer stories, and go-to-market programs that drive business results.
The role partners with Product Management, Sales, Marketing, Competitive Intelligence, and Analyst Relations to create positioning, messaging, and customer-facing content. It combines strategic thinking with hands-on execution, translating market insights into actions that improve commercial outcomes.
Responsibilities
- Develop positioning, messaging, and value propositions across assigned Lyric HCM solution domains.
- Create narratives that help customers understand ADP's differentiated value and business impact.
- Produce messaging frameworks, sales content, presentations, solution narratives, customer-facing assets, and launch materials.
- Partner with Product Management to support product marketing.
Key facts
- The role is an individual contributor position with significant ownership and impact.
- The role covers assigned solution domains within ADP's Lyric HCM portfolio.
- The work includes positioning, messaging, sales content, customer-facing assets, and launch materials.
Frequently asked questions
What does the role involve?
It owns product marketing across assigned solution domains within ADP's Lyric HCM portfolio, including positioning, messaging, launches, and sales content.
Who does the role partner with?
The role partners with Product Management, Sales, Marketing, Competitive Intelligence, and Analyst Relations.
What materials will I create?
The work includes messaging frameworks, sales content, presentations, solution narratives, customer-facing assets, and launch materials.