Director Product Marketing Lyric

About the role

ADP is hiring a Director, Product Marketing for its Lyric HCM portfolio. The role owns product marketing across assigned solution domains and turns product innovation into messaging, launches, sales content, customer stories, and go-to-market programs that drive business results.

This is an individual contributor position with significant ownership and impact. Success requires strategic thinking and hands-on execution, including creating deliverables for customer-facing teams and translating market insights into actions that improve commercial outcomes.

Responsibilities

• Develop positioning, messaging, and value propositions across assigned Lyric HCM solution domains.
• Create narratives that explain ADP's differentiated value and business impact to customers.
• Produce messaging frameworks, sales content, presentations, solution narratives, customer-facing assets, and launch materials.
• Partner with Product Management, Sales, Marketing, Competitive Intelligence, and Analyst Relations.

Key facts

• The role owns product marketing across assigned solution domains within ADP's Lyric HCM portfolio.
• This is an individual contributor position with significant ownership and impact.
• The role partners with Product Management, Sales, Marketing, Competitive Intelligence, and Analyst Relations.