Director Product Marketing Lyric

About the role

ADP is hiring a Director, Product Marketing for its Lyric HCM portfolio. This individual contributor role owns product marketing across assigned solution domains and turns product innovation into messaging, launches, sales content, customer stories, and go-to-market programs.

You will work with Product Management, Sales, Marketing, Competitive Intelligence, and Analyst Relations to help buyers understand ADP's differentiated value. The role combines strategic thinking with hands-on execution, creating deliverables for customer-facing teams and translating market insights into actions that improve commercial outcomes.

Responsibilities

• Develop positioning, messaging, and value propositions across assigned Lyric HCM solution domains.
• Create narratives that explain ADP's differentiated value and business impact to customers.
• Produce messaging frameworks, sales content, presentations, solution narratives, customer-facing assets, and launch materials.
• Partner with Product Management on product marketing work.

Key facts

• Individual contributor role with ownership across assigned Lyric HCM solution domains.
• Partners with Product Management, Sales, Marketing, Competitive Intelligence, and Analyst Relations.
• Creates positioning, messaging, sales content, customer-facing assets, and launch materials.