Digital Marketing Specialist

GMT was founded in 1986, we are dedicated to the sale and distribution of chilled, frozen food and dry goods.
Essential Job Duties:Develop, implement, and manage digital marketing campaigns across multiple platforms, including social media, customer ecommerce platforms, email, paid search, display advertising, and content marketing.Ensure that all digital campaigns are aligned with brand objectives, business goals, and target audience insights.Implement and optimize on-page and off-page strategies to improve organic search visibility and website traffic.Conduct keyword research, optimize content, and monitor performance using tools like Google Analytics, Search Console, and other relevant platforms.Manage social media platforms (Facebook, Instagram, LinkedIn, etc.) by creating and scheduling posts, running paid social campaigns, and monitoring engagement levels.Stay updated with social media trends and propose innovative strategies to engage audiences and build brand presence.Create and manage email marketing campaigns, including content creation, audience segmentation, A/B testing, and performance analysis.Collaborate with internal teams to develop engaging digital content such as blog posts, infographics, videos, and case studies to enhance the company’s online presence.Plan, execute, and optimize paid advertising campaigns across Google Ads, social media platforms, and other digital channels to drive traffic, conversions, and brand awareness.Monitor and analyze the effectiveness of paid campaigns and adjust strategies as needed to maximize ROI.Track and measure the performance of all digital marketing campaigns using analytical tools like Google Analytics, social media insights, and CRM data.Provide regular reports on key metrics, campaign performance, and actionable insights to improve future strategies.Work closely with the Sales and Creative teams to ensure digital marketing initiatives support the overall brand strategy and sales objectives.Coordinate with external vendors and agencies when necessary for specialized digital marketing services, such as web development, PPC management, or graphic design.
Requirements:Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.1+ years of experience in digital marketing, preferably within the distribution or retail industry.Strong understanding of SEO, SEM, and social media management.Experience with content creation, email campaigns, and paid media.Excellent communication and writing skills.Ability to multitask and manage multiple campaigns simultaneously.Knowledge of systems and marketing automation tools is a plus.
As a regular employee GMT can offer you:Medical Plan with employer contributionRetirement Plan (401K)Vacation DaysSick daysHoliday Days
GMT LLC. is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.