Marketing Specialist

About the role

The Marketing Specialist works closely with the Marketing Manager to plan, execute, and manage Latin American marketing activities. The role develops and delivers local marketing activities that support the local sales organization by creating demand and leads to acquire new customers, retain and grow existing customers, and increase revenue.

The specialist develops a deep understanding of the local ecosystem, including channel and field priorities, to help define a local marketing plan and channel marketing plans that support growth objectives. They work with the marketing manager, local sales, channel sales, and the global marcom team to design integrated campaigns for the local market, including co-marketing activities with channel partners, from creation to completion. The role involves regular interaction with local sales teams and channel partners through team calls, in-person meetings, and planning sessions.

Responsibilities

• Participate in annual budget and marketing planning, including developing co-marketing plans for channel partners.
• Plan resources and control budgets.
• Develop and implement local marketing activities according to Corporate Guidelines and in line with local sales plans.
• Generate qualified end-customer leads through marketing campaigns.
• Manage campaigns and track their success using the CRM system.
• Organize trade fairs and events and represent the company on-site.
• Serve as a touchpoint for local media and develop a media plan, including SoMe activities.
• Work closely with the marketing manager to ensure compliance with the corporate marketing and communication plan.
• Monitor campaigns and results, ensure budget alignment, and verify ROI regularly.

Requirements

The source listing does not provide specific education or other requirements.

Datos clave

• The role plans, executes, and manages Latin American marketing activities.
• Responsibilities include generating qualified end-customer leads through marketing campaigns.
• The role organizes trade fairs and events and includes on-site representation.
• The source listing provides no specific education or other requirements.