Wholesale Trade Marketing Manager
Aviso de fuente externaen New Era Cap
Develop Trade Marketing for New Era Cap’s Wholesale channel in Mexico, accelerating sell-out, brand visibility, in-store execution and commercial performance.
Salario
No especificado
Ubicación
Mexico City, México
Tipo de empleo
Tiempo completo
Modalidad
No especificado
Wholesale Trade Marketing Manager
Mexico City, México
Descripción del empleo
About the role
New Era Cap is seeking a Wholesale Trade Marketing Manager to develop and execute the Trade Marketing strategy for the Wholesale channel in Mexico. The role focuses on accelerating sell-out, strengthening brand visibility, improving in-store execution, and driving commercial performance across key wholesale partners.
The role works closely with Sales, Brand Marketing, Supply Chain, Product and Finance to translate brand and commercial priorities into initiatives at the point of sale and across partners’ digital platforms. The ideal candidate combines a strong commercial mindset, strategic thinking and hands-on execution, with deep knowledge of the Mexican wholesale and indirect retail landscape.
Responsibilities
- Develop and execute the annual Trade Marketing plan for the Wholesale channel, defining priorities, commercial moments, product launches, activations and investment strategies aligned with business objectives.
- Design and implement programs to accelerate sell-out across wholesale partners, identifying commercial opportunities, seasonal moments and promotional initiatives to drive product rotation and revenue.
- Develop and execute point-of-sale initiatives, including POP materials, displays, visual merchandising solutions, product launches and consumer experiences that strengthen brand presence.
- Build relationships with key wholesale partners, understand their commercial dynamics, and identify opportunities to increase brand visibility, distribution and sell-through.
- Develop digital Trade Marketing initiatives with key partners to increase traffic, conversion and brand visibility across their e-commerce platforms and digital channels.
- Create and implement product training programs, sales clinics and tools for the sales force.
Datos clave
- The role develops and executes the Trade Marketing strategy for the Wholesale channel in Mexico.
- The role works closely with Sales, Brand Marketing, Supply Chain, Product and Finance.
- The ideal candidate has deep knowledge of the Mexican wholesale and indirect retail landscape.
Preguntas frecuentes
What does the Wholesale Trade Marketing Manager do?
The role develops and executes the Trade Marketing strategy for the Wholesale channel in Mexico, with a focus on sell-out, brand visibility, in-store execution and commercial performance.
Which teams does the role work with?
The role works closely with Sales, Brand Marketing, Supply Chain, Product and Finance.
What background does the listing describe as ideal?
The ideal candidate combines a strong commercial mindset, strategic thinking and hands-on execution, with deep knowledge of the Mexican wholesale and indirect retail landscape.