Aviation Marketing Manager 1

Overview

We are seeking a full-time Aviation Marketing Manager 1 onsite at Garmin's U.S. headquarters in the Greater Kansas City area. As an Aviation Marketing Manager 1, you will collaborate with in-house creative teams, product engineering, sales, and other departments to translate complex technologies into compelling marketing that resonates with customers. Your understanding of flying, avionics and the broader aviation industry will be critical in shaping the messaging & positioning of our products. You'll be hands-on with every part of the campaign lifecycle - from crafting copy, planning productions, optimizing targeting, and executing across digital platforms including social media and email. With an eye toward what matters most to pilots and operators, you'll guide our teams to bring all these elements together into campaigns that demonstrate value and drive engagement.

Essential Functions

Make marketing judgments involving complex avionics systems to persuade potential customers to buy Garmin productsDevelop marketing strategy for products and services, company positioning for future trade shows, assessing current competitive marketing campaigns, and advertising/marketing execution quality with periodic oversightDefine product and feature positioning, key benefits, target market, and go-to-market strategyHost regular marketing meetings with the sales team leaders to aid in development of product marketing plans for new productsDevelop and maintain a 3 year product and technology roadmaps to guide marketing strategies and product rollouts with periodic oversightUnderstand basic knowledge of customer needs, specific market requirements, find innovative solutions, and develop basic familiarity with avionics installationsBuild and present product presentations demonstrating basic knowledge of Garmin products and showing a good level of comfort presenting in front of customersAbility to influence and lead diverse teams from various internal/external organizationsMaintain rolling 12-month advertising direction with periodic oversightProvide timely notes after key marketing meetings with a good level of detail and develops action plan for follow-up accordinglyContribute and suggest strategies to stimulate sales growthOccasionally provide marketing input for new product concepts.Collaborate with Sales/Marketing Communications to deliver creative/high-impact printed collateral, website content, press releases, marketing memos and product launchesContribute to any aspects of material development, including writing/editing copy, developing screenshots, logistical coordination and moreProvide leadership for digital marketing including social media, webinars, forums, web search and other digital advertisingEnsure product financials fit within the overall product strategy and pricing guidelines Conduct and communicate competitive analysis on a routine basis, including research at tradeshows and lead market research effortTrain sales teams on product selling points and provide detailed competitive analysisParticipate in trade shows and regional events to demonstrate products and articulate competitive benefits of Garmin products and systemsContribute customer, market, and product knowledge to internal cross-functional teamsAssist in collecting, compiling and presenting competitive intelligence internallyIdentify opportunities for expanding our product line to serve aviation market needs

Basic Qualifications

Master's Degree AND a minimum of 1 year relevant experience OR Bachelor’s Degree AND a minimum of 3 years relevant experiencePrivate Pilot, aviation technical background, or proficiently demonstrate the ability to market the added benefits of Garmin aviation products to customersDemonstrates basic knowledge of the avionics industry and Garmin aviation productsDemonstrates basic business-to-business analytical, financial, strategic thinking and marketing skills and proficiency solving problems through analysis and best practicesDemonstrated knowledge developing and executing strategy/growth plans for new products and new markets and has good technical product knowledgeDemonstrated strong and effective verbal, written, and interpersonal communication skills with effective presentation skills and public speaking abilityDemonstrated proficiency using Word, PowerPoint, Excel and OutlookMust be positive, detail/accuracy oriented, organized, team oriented and a driven problem solver, multi-tasker, and self-starter with the ability to prioritize and work quickly in a fast paced, deadline-driven environmentAbility to communicate and interface effectively with all levels of management/associates

Desired Qualifications

2+ years experience managing and promoting high technology products from inception through sunset

Garmin International is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, veteran’s status, age or disability.

This position is eligible for Garmin's benefit program. Details can be found here: Garmin Benefits