Digital Marketing Executive Job in Chennai, Tamil Nadu

Gayathri is hiring a full-time Digital Marketing Executive based in Chennai, Tamil Nadu. This key role supports our marketing strategy by managing digital campaigns and creating compelling content that drives engagement and conversions. Key Responsibilities Manage and optimize Meta Ads and Google Ads campaigns to increase traffic and conversions effectively. Create engaging, audience-focused content across multiple digital platforms. Conduct video shooting and editing to enhance marketing visuals and brand storytelling. Implement SEO best practices to boost organic search visibility and website traffic. Analyze campaign performance metrics and refine strategies based on data insights. Collaborate with cross-functional teams to develop integrated marketing plans. Stay updated on digital marketing trends and perform competitor analysis to maintain a competitive advantage. Required and Preferred Qualifications Bachelor's degree in Marketing or related field. Proficiency in video shooting and editing techniques. Experience managing Meta Ads and Google Ads campaigns. Strong content creation skills with an ability to engage target audiences. Solid understanding of SEO strategies and industry best practices. 1-3 years of experience in digital marketing roles. Reporting to the Marketing Manager, you will work closely with creative and marketing teams to deliver impactful campaigns. This role offers the opportunity to use industry-standard digital marketing tools and contribute directly to the company’s marketing success.