Digital Strategy Manager

About the role

Prime Healthcare is an award-winning health system headquartered in Ontario, California. It operates 54 hospitals and more than 360 outpatient locations in 15 states, providing more than 3.0 million patient visits annually. The system has over 60,000 employees and physicians, and 21 hospitals are members of the Prime Healthcare Foundation, a 501(c)(3) not-for-profit public charity. Prime Healthcare is seeking new members to join its corporate team.

The Digital Strategy Manager serves as the subject matter expert for digital marketing campaigns and social media across the organization, including support and guidance for Prime’s hospitals across the country.

Responsibilities

• Develop and execute corporate social media campaigns aligned with marketing and business goals and objectives.
• Work with hospital marketing and communications leaders to educate and assist with creating a cohesive digital marketing, recruitment and social media strategy in conjunction with hospital marketing and human resources and recruitment efforts.
• Use analytics and report on key performance indicators to measure success.

Requirements

• Bachelor’s degree in a related field.
• At least five years of hospital or healthcare experience and knowledge of healthcare trends.
• Knowledge and experience in marketing and social media trends and best practices.
• Strong communication and writing skills. Experience writing for web, presentations and executive communications is a plus.
• Critical thinking skills; ability to work autonomously and self-directed, independently and with others.
• Graphic design knowledge and ability.
• Data-driven and analytical mindset.
• Preferred: Proficiency with Meta Business Suite and Google Campaigns; experience with recruitment digital media.

Key facts

• A bachelor’s degree in a related field is required.
• At least five years of hospital or healthcare experience is required.
• The role develops corporate social media campaigns and reports on KPIs.
• Preferred qualifications include Meta Business Suite, Google Campaigns and recruitment digital media experience.