Search Media Analyst

Position OverviewThe Search Media Analyst is responsible for supporting the setup, execution, monitoring, optimization, and reporting of Paid Search campaigns across search advertising platforms.We are looking for Paid Search professionals with 6 months to 3+ years of relevant experience and hands-on exposure to campaign setup, keyword management, bidding, budget management, optimization, and reporting.
Key ResponsibilitiesBuild, launch, and monitor Paid Search campaigns.Manage campaign setup, keywords, match types, ad groups, targeting, bids, and budgets.Analyze search terms and manage negative keywords.Monitor campaign pacing and performance against key KPIs.Optimize campaigns to improve performance and achieve campaign objectives.Perform QA and troubleshoot campaign setup or performance issues.Develop reports and provide actionable insights.
Required Qualifications6 months to 3+ years of relevant experience in Paid Search / Search Engine Marketing (SEM).Hands-on experience with Google Ads, Search Ads 360 (SA360), Google Ads Editor, Microsoft Advertising (Bing Ads), or Microsoft Advertising Editor.Knowledge of campaign setup, keyword research, match types, negative keywords, bidding, budget management, optimization, and reporting.Understanding of key metrics such as CTR, CPC, CPA, CVR, ROAS, Impression Share, Quality Score, and Conversions.Familiarity with campaign objectives focused on traffic, performance, conversions, or sales.Excel skills.English proficiency of B2 or higher.
Preferred QualificationsExperience with tools such as Search Ads 360 (SA360), Google Ads Editor, Microsoft Advertising (Bing Ads), or Microsoft Advertising Editor.Experience optimizing campaigns and implementing different bidding strategies.Ability to analyze search terms, identify optimization opportunities, and translate performance data into actionable recommendations.Strong analytical thinking, attention to detail, communication, and problem-solving skills.