CRM & Loyalty Marketing Manager

Job Title: CRM & Loyalty Marketing ManagerStart Date: ASAPDuration: Freelance through the end of the year, 40 hours per weekLocation: Hybrid (3 days per week onsite in Buffalo Grove Tuesday-Thursday)
Overview:Our client, an iconic Chicago restaurant brand, is seeking a CRM & Loyalty Marketing Manager to join their team 40 hours per week on a contract role through Q4. This is an exciting opportunity for an experienced CRM and retention marketer to own the guest relationship from end to end, from the moment a customer joins the loyalty program to the moment they become a loyal, repeat guest. You must be comfortable working a CST timezone schedule to be considered for this role.
This is a hands-on execution role working on a lean team, so you will be responsible for the full email campaign lifecycle. Key responsibilities include writing subject lines and email copy, building and programming emails, managing the campaign calendar, ensuring timely deployment, aligning email activity to broader brand campaigns, and tracking performance metrics to measure success and identify opportunities for improvement.
Responsibilities:Develop and execute CRM and loyalty marketing strategies to drive customer acquisition, retention, engagement, and lifetime valueBuild and manage a comprehensive CRM content calendar aligned with business and marketing objectivesLead end-to-end campaign execution across email, SMS, push notifications, app messaging, and loyalty channelsCreate and optimize automated customer journeys and lifecycle communicationsLeverage customer insights and behavioral data to identify opportunities for segmentation and personalizationRefine audience segmentation strategies to improve engagement, retention, and overall campaign performanceDesign and implement A/B and multivariate testing plans across messaging, audiences, offers, cadence, and send timingAnalyze campaign performance and provide recommendations to improve results and drive revenue growthPartner cross-functionally with marketing, brand, and operations teams to align CRM initiatives with business goalsManage campaign QA, approvals, testing, deployment, and reportingMonitor and evaluate the success of CRM and loyalty programs while identifying opportunities for optimization and innovationRequirements:5+ years of experience in CRM, loyalty, retention, or lifecycle marketingExperience within multi-unit restaurant, hospitality, retail, or consumer-facing brandsProven success driving acquisition, retention, loyalty, win-back, and upsell campaignsHands-on experience managing loyalty and lifecycle marketing platformsExperience executing cross-channel campaigns across email, SMS, push notifications, and in-app messagingStrong understanding of customer journey mapping, lifecycle marketing, and audience segmentationExperience with A/B testing, holdout groups, incrementality reporting, and performance measurementStrong analytical skills with the ability to translate customer data into actionable business insightsStrong communication, leadership, and stakeholder management skillsResume must include measurable performance metrics such as email KPIs, revenue impact, customer growth, retention improvements, or campaign performance resultsExperience with loyalty and CRM platforms (client uses Paytronix and Klaviyo)Resourceful self-starter who can identify opportunities, solve problems creatively, and operate with a high degree of ownershipEntrepreneurial mindset with the ability to build processes, test new ideas, and drive results in a fast-paced environmentIn this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.Benefits

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply.
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Amy Banks - Senior Recruitment Manager

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.This is a new role.

This job was first posted by Creative Circle on 09/24/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.

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