Google Ad Manager / Media Buyer - Philadelphia, PA

JSA Interactive is seeking a skilled Google Ad Manager / Media Buyer to join our innovative marketing team based in Philadelphia, Pennsylvania. This full-time role offers the opportunity to design, manage, and optimize Google Ads campaigns that enhance brand visibility and drive lead generation. Join a collaborative and creative environment focused on data-driven marketing strategies and measurable results.

Key Responsibilities

• Manage end-to-end Google Ads campaigns with a focus on maximizing ROI and reducing conversion costs.
• Set up accounts, campaigns, lead generation forms, and implement scaling strategies.
• Conduct keyword research, manage negative keywords, and target specific audiences effectively.
• Create, test, and optimize ad copy and visuals to improve conversion rates.
• Analyze campaign performance using tools such as Highlevel, Hubspot, and Google Analytics.
• Integrate advertising platforms with Hubspot, CRMs, and Google Tag Manager to enable data-driven decision-making.
• Develop retargeting and lookalike audience strategies to enhance funnel conversions.
• Collaborate creatively on ad content; familiarity with Canva or Adobe Suite is a plus.
• Work independently and as part of a remote team to meet campaign goals.
• Bonus Skills: Experience with Hubspot lead tracking, IT sector marketing, cybersecurity, and targeting CIO, CTO, and CISO audiences.
• Additional bonus: Knowledge of Google YouTube advertising platforms.

JSA Interactive values innovation and recognizes the contributions of our team members. If you are passionate about digital advertising and eager to make a measurable impact, apply today.